Serums are the mainstay of any effective skincare regime. That’s because the high concentration of active components incorporated into your serum is much greater than you’ll find in a cream. If you want your skin care program to make real, positive changes you should consider adding a serum to your daily routine.
Well actually, consider adding two. Ask yourself, what is the goal when applying a serum? There are different goals for using a daytime and nighttime serum. Most of your serums aim to either protect your skin from environmental aggressors or work on repairing damage that’s already done.
During the day your main focus should always be skin protection. Once your skin is damaged, it’s so much harder to correct, so put a major effort into prevention. Daytime is when you’re most likely exposed to pollution, UV rays from the sun, and oxidative stress which contributes to inflammation that accelerates skin aging. Sunscreen is essential, but your best bet is to back up that sunscreen by first applying a highly concentrated antioxidant serum.
Vitamin C is a tried and true antioxidant vitamin that has been extensively tested and found to be a key component in the production of collagen, a protein that aids in the growth of cells and blood vessels and gives skin its firmness. Vitamin C is an antioxidant that slows the rate of free-radical damage to collagen fibers. These free radicals are unstable molecules that cause skin dryness, fine lines and wrinkles. It’s important to get enough Vitamin C from your diet but studies show that by applying Vitamin C directly to your skin you’ll get more absorption, faster, giving skin the direct protection it needs. To make sure you are getting a stabilized version of Vitamin C check out Elizabeth Renee’s C & E Antioxidant Serum which also helps reduce blackhead formation and brightens the skin. This no-sting formula has been our number one, most popular serum for antioxidant protection for several years.
Recently we have introduced another choice for those seeking high powered antioxidant protection. The combined efforts of extracts from superfruits have immense antioxidant capabilities. Fruits like mangos, goji berries, noni fruit and coffee berries contain a lot of rich, colorful pigment. The pigment is where you will find skin saving antioxidants that are extremely effective against sun damage. Matter of fact, choosing to use one of these antioxidant serums under your sunscreen daily can increase you protection from damaging free radicals by as much as 20% over wearing sunscreen alone. Super fruits are easy on the skin, so even the most sensitive skins can tolerate them. While limiting free radicals that lead to inflammation, dryness, aging and age spots, super fruits will also soften, sooth, hydrate and reduce redness. Check out Elizabeth Renee’s Sunrise Solution for gentle, effective protection.
The important thing to remember is the old adage, “An ounce of prevention is worth a pound of cure”. It is so much harder to get rid of lines, wrinkles, pigmentation and other signs of aging once you have them. Maybe that’s what Ben Franklin was really talking about.