Mascara Mistakes

SplashProof

When asked the question, “If you were only allowed to wear one makeup product what would it be?” Many of you said mascara is your most indispensable makeup item in your makeup beg.  Well, if you’re going to use it, learn to do it right and avoid these common mascara mistakes.

NO LASH LEFT BEHIND
If you don’t get every lash your missing out on a pretty polished look.  Make sure you work your way all the across to the edges of your lash line and don’t forget to get your wand as close to the roots as possible.  If you carefully wiggle the wand up the lash you’ll achieve a beautiful, lush look.  If you then put a little extra focus on the outer lashes you’ll give your eyes an instant “lift”.

TOO MANY LAYERS
All right.  One coat is minimalistic, two coats can be ideal three coats is dramatic.  Anything above that is absurd. The more you put on, the more likely your mascara will clump and start to look spidery.

PUMPING THE MASCARA TUBE
The more you pump your wand into the tube the more it dries out its contents. Then when you apply your mascara it goes on clumpy and flakey and you wonder why that mascara tube looks old before it’s time.

KEEPING YOUR MASCARA TOO LONG
Dermatologists recommend replacing mascara every three months.  Why?  Because everyone naturally has some bacteria on the base of their lashes.  When you apply mascara you introduce that bacteria onto the wand.  Then you store the wand in the dark moist environment of the tube, a perfect breeding ground for proliferating a colony of bacteria.  Yuk.

KEEP A LIGHT TOUCH

It may take a little practice but become super conscious about staying away from depositing mascara on the skin.  Press too hard and you’ll leave ugly brush marks.  Our Luxury Waterproof Mascara has a curved wand that intuitively suggests you use the curve parallel the line of your lashes, but it actually works better when you use the curve away from your lashes.  This way you reduce the risk of the end of the wand touching the skin.

YOU DON’T TAKE THE STUFF OFF PROPERLY

This assumes that you remove your mascara before you go to sleep.  If you don’t you’re just asking for clogged pores and an eventual eye irritation.  If you have a non-waterproof formula it should come off easily with a creamy cleanser.  Waterproof mascara requires a remover.  The best removers are water-in-oil emulsions that gently dissolve mascara without using detergents that dry out your eye area and exacerbate fine lines.  Try Elizabeth Renee’s Dual Action Makeup Remover or our Makeup Remover Wipes which are quick and easy.  Make sure to follow these with a cleanser. Leaving eye makeup remover on your skin becomes a barrier that prevents those important ingredients in your serum or eye cream from getting in your skin, where they need to be to do their work.

At Elizabeth Renee Esthetics we offer three mascara choices that were created to meet your needs and lifestyle.

Luxury Mascara

LUXURY MASCARA BY ELIZABETH RENEE

LUXURY WATERPROOF MASCARA IS OUR #1 TOP SELLING MASCARA

Our best-selling 4-in-1 formula is available with one extra, splash-proof benefit. The ergonomic brush coats each section to quickly lengthen, curl, volumize and lock lashes into place for all day wear. The result is instantly impressive eyes with lashes that are lusciously conditioned and protected. This non-clumping lash lengthening formula is made with Hydrolyzed Keratin which helps fortify lashes, Panthenol which conditions and strengthens lashes and Sodium Hyaluronate and Vitamin E to moisturize and soften.

VOLUME X MASCARA BY ELIZABETH RENEE

VOLUME X MASCARA BY ELIZABETH RENEE

VOLUMEX MASCARA THICKENS FOR A RICH, FULL FINISH

This mascara deposits Intense color and volume in a single coat. It doesn’t flake or smudge. The patented V-shaped brush lifts and curls lashes from root to tip. Panthenol, Sodium Hyaluronate and Wheat Proteins coat individual lashes resulting in more volume and length in a single application. Hydrocolloidal Gel, packed with ultra conditioning Silk Proteins, Vitamins A, E & Panthenol, creates body and volume.

SENSITIVE MASCARA  BY ELIZABETH RENEE

SENSITIVE MASCARA
BY ELIZABETH RENEE

SENSITIVE MASCARA IS A SUPER GENTLE CLASSIC FORMULA

This gentle, fragrance-free, non-irritating formula is suitable for contact lens wearers and those with sensitive eyes. It creates lovely, natural-looking lashes that feel comfortable all day.  The water-soluble formula removes easily.  It’s hypoallergenic, frangrance-free, paraben-free.

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